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It all starts with a single bean...

November 21, 2017


Its been said that the discovery of coffee has done more for humankind than the discovery of a new star, and your morning brew is about to do a whole lot more…

The Character Company and Bru Coffee Roasters have partnered to bring you a well-balanced coffee blend of 5 premium quality Arabica beans. Our Mnandi Roast is a medium to dark roast, with a rich texture and luxurious lingering flavour that hints of citrus.

At The Character Company, we take our coffee very seriously because we know that raising boys to be good men starts with a great cup of coffee.  Our founder, Jaco, strongly believes that life is too short to drink bad coffee and is a proud coffee snob.  Like you, we are huge fans of this inspired beverage but we aren’t connoisseurs! We leave that to the talented team of Brewers and Baristas at Bru Coffee Roasters who have purchased the best Arabica beans, blended and roasted them to utter perfection and brought to life the stuff of legends.


At The Character Company, we understand that kind of passion and commitment, it echoes how we feel about our role in positively impacting families, communities and society at large via our long-term, activities based, 5-Values MENtorship programme for young boys growing up with an absent father and/or positive male role model.


100% of the profit from our coffee sales will go directly into raising boys to be good men, particularly our camps so when you enjoy a cup of good “coffee with character” you also get to support a great initiative.  Who ever said we can’t make this world a better place one cup of good coffee at a time?! 

Our Mnandi Roast, 5 Values Blend is available in 1kg and 250g bags, in either whole beans or ground.


Visit www.takealot.com to purchase the 1kg bag (R249) and get coffee with character delivered right to your door!


You can order directly from us via, whatsapp (0735940424) OR email: coffee.ch@racter.co.za and order 1kg (R230) or 250g bags (R75). You are welcome to collect from us or request we courier (at your own cost).


Why not join us for a sample cup of coffee at our office in Kloofendal while we tell you more about The Character Company and how you can help us to make South Africa a better and safer place to live in - believe me, it will be some of the best time you spend. For more information on what we do, visit our website: www.thecharactercompany.co.za

Or contact Jaco van Schalkwyk – jaco.ch@racter.co.za | Tel: 084 777 7114




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